Home > News > Nation
Tuesday October 1, 2013 MYT 12:00:00 AM
Tuesday October 1, 2013 MYT 9:49:35 AM
by razak ahmad AND mazwin nik anis
Screenshots from the YouTube clips uploaded by Lokman and Khairul (below) as part of their online campaigns.
PETALING JAYA: To get the attention of Umno Youth’s 75,000 voting delegates at the party elections, two candidates vying for the post of movement deputy chief have turned to the Internet for help.
Lokman Noor Adam and Khairul Azwan Harun are using various social media platforms to reach out to the delegates.
Lokman has set up his own channel on YouTube to promote himself.
One of his video clips titled “Who is the best candidate?” features cartoon caricatures and excerpts of his speeches, and has been viewed 4,903 times.
“I am hoping that my campaign material will go viral and hopefully this will translate into votes,” said Lokman, 39, a former exco member of the movement and one of four candidates vying for the Youth No. 2 post.
Nothing beats the personal touch when campaigning but canvassing for support has become tougher due to the larger number of voters.
For candidates such as Lokman who are lesser-known and do not have the resources to travel all over to introduce themselves, the solution is to take their campaign online.
Lokman, who holds a Master’s degree in management from Universiti Tun Abdul Razak, tracks his online popularity from the number of “Likes” and “Shares” on his Facebook postings, re-tweets of his Twitter messages and the returns from search engine queries on his name.
Khairul Azwan also has an online campaign. Better known on the Internet by the moniker “@Azwanbro”, Khairul is a relatively well-known politician in his home state of Perak, where he is the state Umno Youth chief.
Khairul, 36, said he chose to go online because he wanted to reach out to voters in other states as well.
A series of YouTube clips touts him as a candidate who can help Umno Youth develop to the next level and shows the British-trained accountant attending meetings and mingling with villagers.
“It is not possible to meet everyone so this is how I introduce myself. This is in addition to sessions with small groups where I share my views on the way forward for Umno Youth,” said Khairul.
What candidates such as Lokman and Khairul are targeting will be Umno’s Facebook generation of members in the party wings, namely Umno Youth and Puteri Umno.
However, the two candidates agree that nothing beats “the old fashioned way” of meeting voters in person.
Khairul is happy with how the online campaign is shaping up but still makes time to reach out to as many voting delegates as possible.
“Voters still want to see, feel and hear you in the flesh,” said Khairul.
Lokman said: “Nothing beats the face-to-face approach, but with social media popular among the younger set, both approaches have become important for candidates like us.”
A strict code of ethics for the candidates bars most forms of campaigning in a bid to stem money politics but Lokman said his YouTube clips had been referred to the party management committee for a decision.
“The committee decided that it was okay to put clips to introduce ourselves and their decision was in turn conveyed to us during the last Umno Youth exco meeting,” he said.
Tags / Keywords:
Politics, umno elections, deputy youth chief, lokman noor adam, khairul azwan harun
Copyright © 1995-2013 Star Publications (M) Bhd (Co No 10894-D)