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Friday September 20, 2013 MYT 12:00:00 AM
Friday September 20, 2013 MYT 8:27:53 AM
KUALA LUMPUR: The marketing campaigns for Celcom Axiata Bhd and Persatuan Dyslexia Malaysia were the biggest winners at the Malaysia Effie Awards last night, each earning a gold award.
The campaign for Celcom Axiata, Bolt out of the Blue, was developed by M&C Saatchi while the Dyslexia Did Not Stop Me campaign was developed by Geometry Global/Grey Group.
The number of golds awarded was lower this year compared with four last year.
“We overcame the challenge of setting a higher benchmark with an incredible body of work from this year’s entries,” said Effie Awards organising chairman Nicky Lim.
Meanwhile, Association of Accredited Advertising Agencies Malaysia (4As) president Datuk Johnny Mun said: “We are now crossing the barrier with more brands starting to tell persuasive stories whle delivering quantifiable results.”
There were five silver and eight bronze awards presented this year.
The silver-winning campaigns were for clients Astro Malaysia Holdings Bhd (the agency was The Wizard’s Room), Mondelez Malaysia (DraftFCB), Reckitt Banskiser (Saatchi & Saatchi Arachnid) and Nestle Products (Ogilvy Malaysia). Astro bagged two silver awards.
The bronze award winners were campaigns for clients Redberry (Amphibia Digital), DiGi Telecommunications (Naga DDB), Jotun (Lowe and Partners), Nando’s (Creative Juice), Volkswagen (M&C Saatchi), OCBC Bank (Carat Media Services), Dutch Lady Milk (Leo Burnett) and QSR Brands (BBDO).
The advertising campaign for the Star Publications (M) Bhd’s myStarjob.com, Do What You Love, was among the 34 finalists at this sixth edition of the Malaysia Effie Awards.
This year’s competition received 85 entries, a slight decline from 102 entries last year.
The Malaysia Effie Awards was organised by the 4As, supported by the Malaysian Advertisers Association and the Media Specialists Association, and endorsed by Matrade.
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