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Monday September 9, 2013 MYT 12:00:00 AM
Monday September 9, 2013 MYT 6:53:06 AM
Bagful of goodness: Sao (left) and her colleague Leow Woon Yee showing the special mooncake tote bags.
JOHOR BARU: With the mooncake business seeing fierce competition, many companies try to stand out by focusing on interesting and unique designs for the packaging.
One company even hired an artist from China to come up with special print designs for the tote bags used to carry the mooncakes.
“The artist from Nanyang was paid about RM10,000 to create two exclusive graphic designs featuring elegant women in beautiful cheongsam.
“The motif has a traditional feel to it and is simple and elegant,” said Sao Chock Ming, an attendant at the outlet in KSL Shopping Centre here.
The 22-year-old said many mooncake companies had entered the market in the last few years, adding that she believed customers now based their buying decision on the packaging.
“Most companies have mastered the art of making delicious mooncakes, so to stand out, we thought that we would do away with the old traditional boxes and come up with the eye-catching tote bags,” she said.
She said many customers were attracted by the beautiful painting on the bags and did not mind spending RM118 or RM128 for them.
“They usually buy mooncakes as gifts for friends and relatives. The beautiful design saves them the hassle of wrapping the item,” she said, adding that the bulk of her customers were Singaporeans.
Sao said many Singaporeans preferred to buy mooncakes in Johor as they were cheaper.
Besides the tote bags, her company also offers a decorative wooden rack with four individually-packed mooncakes and a little tea set.
Tags / Keywords:
Family & Community, Mooncake festival
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