Home > News > Nation
Thursday September 5, 2013 MYT 6:38:00 PM
Saturday September 7, 2013 MYT 3:07:04 PM
by tashny sukumaran
A screenshot of the ad was displayed prominently on the Buzzfeed website.
PETALING JAYA: A sexist advertisement allegedly created for Borders Malaysia has ruffled the feathers of netizens, who have taken to Facebook and Twitter to criticise the ad.
However Borders Malaysia denies all knowledge of the ad.
The advertisement depicts the same woman with six different spouses with the tagline 'It's time you learn to cook' beneath it.
"Sexist." said Lainey Yeoh.
"If I saw (the ad) in a bookstore I wouldn't understand what it was selling," posted Catalina Rembuyan.
"Borders are still operating in Malaysia?" asked Jin Hien Lau, to which Facebooker Tshiung Han See replied "Not for long?"
Freelance writer Sharon Bakar (@sharonbakar) tweeted "Borders Malaysia's sexist cookbook ad gets international attention, and deservedly so,", while Matthew Leu (@matthewleu) commented "Well done McCann Erickson Malaysia, haha."
Stephen O'Donnell (@stephenOD) retweeted a photograph of the advertisement, adding "wow, impressively antiquated."
Borders Malaysia's publicist Liza Ramli denied any involvement with the advertisement, saying that McCann Erickson Malaysia had ceased to be Borders' agency for more than two years now.
"We have no knowledge of this particular ad, it was neither shown to nor approved by us. Besides, advertising is not our primary medium of communication. The idea does not sit with our brand values at all and would not see the light of day under our watch," she told The Star Online.
She added that McCann Erickson's previous work had "always respected the brand".
Despite repeated calls to McCann Erickson's local office in PJ, nobody was available for comment.
The ad made waves online after being featured on popular viral content site Buzzfeed by content producer @copyranter, a copywriter who is popular online for his incisive comments regarding ad campaigns.
Buzzfeed, who credited the picture to adsoftheworld.com, dubbed it "the most sexist ad of the summer".
Tags / Keywords:
Borders, sexist ad, netizens, buzzfeed
Hope and help for Penans
Reactions mixed over Penang dog culling
Netizens take up fight for Sandakan hostages' release
Danish-German rail service to resume partly amid migrant crisis
Borders manager wins her freedom
Diabetic man able to seek employment after getting prosthetic limb from Socso
Staying fit the dodgeball way
Dugong-like animal found dead at beach
MACC denies MP probed for abuse of power
Pemandu conducts short online survey to seek public views on English language
Elderly man beaten up for urinating in his compound
Apps for wine connoisseurs
Resort in Lumut makes for a great weekend getaway
Microsoft unveils Windows 10 smartphones, new laptop
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)