Sustaining a brand is vital, says expert

KUALA LUMPUR: In branding, a country must have an image that can sustain itself for years to come, says Royal Selangor International Sdn Bhd managing director Tan Sri Yong Poh Kon.

“It is important to have a good and self-sustaining brand that lasts a long time,” he said during the Razak Roundtable session titled Strategic Marketing and Communications of Public and Private Sector Brands here.