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Wednesday January 9, 2013 MYT 12:00:00 AM
Monday April 22, 2013 MYT 5:07:06 PM
KOCHI: Malaysian Indians must reach out to the younger generation to retain their identity, said MIC deputy president Datuk Seri Dr S. Subramanian.
He said social media can negatively impact the use of spoken and written language, and traditions should adapt to such changes.
Citing young and renowned Indian composer and singer-songwriter A.R. Rahman, Subramaniam said the musician's ability to integrate Indian classical music with western modern electronic music and sounds was a fine example of adapting to change.
As a result, he said Rahman's songs received among the highest number of hits among young Indians all over the world in the Internet.
“We can't avoid social change, it is coming upon us but what is important is how it can enrich us,” he said after a presentation during a plenary session on “Heritage and Diaspora” at the ongoing Pravasi Bharatiya Divas 2013 conference here for people of Indian origin.
Subramanian, who is the Human Resources Minister, said the important thing was how to manage exposure “so that we don't disappear, which is why we must reach out to the young”.
He said future challenges to Indian heritage and diaspora included preserving heritage, countering the effects of globalisation and social media and using language as a major tool. - Bernama
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