TBS students promoting brand consciousness at Kampung Temasek, Johor.
THE 2013 CSR RepTrak® study, done by leading management consultancy Reputation Institute, shows that 73 percent of the 55,000 consumers surveyed are willing to recommend companies perceived to be delivering on Corporate Social Responsibility (CSR).
With more and more people assessing a company’s CSR practices before recommending it, the need to empower today’s youth with an appreciation for CSR, and its impact on the recipients and the surrounding community, is a crucial one.
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