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Sunday September 15, 2013 MYT 12:00:00 AM
Tuesday September 17, 2013 MYT 4:31:23 PM
by emily chan
Thanks to their heart-warming entries, three teams have been shortlisted for the Tale Spin 2013 video category finals.
YOUNG budding directors and actors were given a chance to express their talents in the field of filmmaking recently.
The optional video clip category for the Tale Spin 2013 contest offered a different take on storytelling; students had to create three-minute video clips on the theme “family, friendship and harmony”.
They were also required to incorporate a Pizza Hut product into the clip. Various creative Pizza Hut product placements including restaurant venues, pizza boxes and illustrations were used.
A total of 850 video entries were received, so to be handpicked as one of the three finalists was an achievement that certainly did not arrive on a silver platter.
“Transport was a big problem for us as the nearest Pizza Hut store was about 15km away. Luckily, Kelvin’s (one of our teammates) sister drove us there,” said Lee Sze Yuan, a finalist from SMK Simpang Empat.
“The five of us had to squeeze into the car to travel there and back.”
SMK Methodist ACS Ipoh finalist Daniel Shaffiq Man Irwan revealed that his team faced many challenges such as planning the storyline, transportation and monetary problems as they did not want to trouble their parents.
“However, the most challenging part of making the video was when we had to complete the project in two weeks because there was a last-minute change of plans,” he said.
The art of video-making was also a new experience to most of them.
“None of our team members were tech-savvy. We faced difficulties when learning how to edit the video and add effects.
“The hardest part of editing was getting the perfect transition frame when cropping and joining the videos,” said Oh Hui Mun from SMK St Michael.
Time and effort
From inception to completion, creating a good video clip involves the conceptualisation of ideas, directing and acting skills, as well as the expertise in video-editing software.
Ogilvy & Mather creative director Andrew Loh said: “Content-wise, the videos are very engaging. Clever thought is also put into its editing styles.
“These clips revolve around issues that most Malaysians can relate to.”
He added that the stories were touching. These factors made the videos good in terms of quality.
Agreeing with Loh, Pizza Hut senior marketing executive Michelle Wong said the students had put in a lot of effort when it came to making the videos.
“We are also pleased that the theme is in line with Pizza Hut’s tagline. The videos feature a lot of “eat, laugh, share” moments. Well done!” she said.
Winners for the video category will be decided by the audience in an interactive voting session (50%) during the grand finals while input from the judges will account for the other 50% of the marks.
Besides Loh and Wong, the panel of judges comprises Pizza Hut marketing manager Yoko Neng; Taylor’s School of Communication dean Josephine Tan; Ogilvy & Mather planning director Ajay Bangia and account manager Sumana Ratilal; The Star deputy group chief editor (II) Leanne Goh and NiE editorial manager Sharon Ovinis.
An iPod Nano awaits each member of the first prize-winning team while runners-up get a RM100 Pizza Hut voucher each.
The contest is organised by The Star and Pizza Hut, and is supported by the Education Ministry.
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