The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) recently announced that 71 Jr.NBA All-Stars from Indonesia, Malaysia, Philippines, Thailand and Vietnam will travel to China to attend NBA Global Games Beijing 2014 presented by ZTE featuring the Brooklyn Nets and the Sacramento Kingson.
The Jr.NBA programme — presented by FrieslandCampina in South-East Asia through its Dutch Lady, Foremost, Frisian Flag and Alaska brands —is the NBA’s international youth development programme that promotes basketball participation and an active lifestyle.