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Published: Thursday June 19, 2014 MYT 12:00:00 AM
Updated: Thursday June 19, 2014 MYT 9:13:00 AM

Two events aim to help capture and expand premium market segment

TWO niche events in the Malaysian tourism calendar in August will be the platform for high-end tourism products and service providers.

Organised by Witm Events Sdn Bhd, the two events are the Global Cruise Tourism Conference 2014 (GCTC 2014) and the Malaysia Premium Travel Fair 2014 (MPTF 2014).

GCTC 2014 and MPTF 2014 chairman Datuk Mohd Khalid Harun said both events were specially catered for the high-end tourism sector.

“The events will provide the ideal opportunity for the travel and tourism industry in Malaysia to capture the niche and expanding premium market segment,” he said during the launch of these events in Impiana KLCC Hotel recently.

The first event is the the Global Cruise Tourism Conference taking place on Aug 7 and 8 at the Grand Hyatt Kuala Lumpur.

Experts in the cruise industry will be speaking at the event, where they will be presenting on the success of the cruise tourism industry with the theme “Advancing the Growth in the Cruise Tourism”.

“The event will be targeting at the emerging cruise tourism sector, which is relatively young in the country but has great potential for growth. It is the market segment of the affluent Malaysian society,” said Mohd Khalid.

Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen, who launched the event, said that Malaysia was equipped with ship ports to cater to the cruise tourism sector.

“Last year, more than 400,000 visitors from 243 ships docked at our Langkawi, Penang and Klang ports. The Malacca Gateway is currently being upgraded.

“We have what it takes to cater to the booming cruise tourism sector,” she said.

The second event — the Malaysia Premium Travel Fair — scheduled for Aug 8 to 10 at Kuala Lumpur Convention Centre will provide the perfect opportunity for industry players and visitors to plan the perfect luxury holiday.

The travel fair will have over 220 booths in Halls 5 and 6 of the Kuala Lumpur Convention Centre.

More than 25,000 visitors are expected to visit the travel fair over the event’s three days.

Tags / Keywords: Travel, Central Region, Luxury travel, Ng Yen Yen, Tourism Malaysia, Cruise, ASEAN region


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