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Published: Tuesday June 3, 2014 MYT 12:00:00 AM
Updated: Tuesday June 3, 2014 MYT 8:38:42 AM

Fair Price Premises programme aims to encourage consumers to shop smart

Subramaniam (third from right) showing Hasan (second from right) around the supermarket while Dr George (right) looks on.

Subramaniam (third from right) showing Hasan (second from right) around the supermarket while Dr George (right) looks on.

A CONSUMER group has introduced a Fair Price Premises programme to recognise business owners who offer value for money.

Consumers Association of Subang and Shah Alam (Cassa) president Datuk Dr Jacob George said it was introduced to encourage consumers to shop smart as well as ensure business owners provide good service.

“We have identified over 1,000 outlets ranging from hospitals, car repair shops to supermarkets including in Sabah and Sarawak and will do continuous monitoring before recognising them as Fair Price Premises.

“Periodical audits will also be done,” he said, during the launch of the programme in Asokan supermarket, Brickfields, Kuala Lumpur recently.

Some of the raw goods that were available at Asokan supermarket has price tags on it. AZMAN GHANI / The Star
Some of the raw goods available at Asokan supermarket which have price tags on them.

Dr George added the programme will help ensure business owners maintained low prices.

“We will also work closely with business owners to help them resolve problems such as increasing rental rates and difficulty in obtaining employment passes for their foreign workers,” he said.

Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Hasan Malek, who was also present, said the escalating cost of living was a global issue and rising prices were influenced by climatic changes, supply and demand and foreign exchange fluctuations.

“The government has tried its best to cushion the impact, and programmes like this will definitely benefit both entrepreneurs and consumers,” he said.

Hasan hoped more outlets would take part in this and similar programmes to help lower the price of goods for consumers.

Asokan operations manager Subramaniam Musalianaidu said he was happy the supermarket was chosen as the first outlet to be recognised as a Fair Price Premises.

“We have always tried to set the best price for our goods to benefit customers,”

he said.

Dr George said they are hoping to develop a mobile app that would assist consumers in finding the closest Fair Price Premises from wherever they are.

Tags / Keywords: Central Region, jacob george, asokan, cassa

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