Fruit shop enables consumers to express their love and appreciation to parents

MBG Fruit Shop’s “Fruits Of Love For Pa & Ma” parents’ appreciation campaign salutes parents with revelation of changing roles and dynamics in families and diminishing traditional family values.

At the launch of its “Fruits Of Love For Pa & Ma” campaign, MBG managing director Adnan Lee explained as social and economic factors continue to create more stay-at-home fathers and blur the lines of the stereotypical household, there was a significant shift in the dynamics of families the world over and in Asia.