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Published: Friday February 21, 2014 MYT 12:00:00 AM
Updated: Friday February 21, 2014 MYT 7:46:20 AM

Brand offers limited-edition coffee from the highlands of Ethiopia

Classy coffee: The flavourful coffee makes an excellent gift for coffee lovers.

Classy coffee: The flavourful coffee makes an excellent gift for coffee lovers.

COFFEE aficionados have a new morning kick-starter at Davidoff Café with its Supreme Reserve Ethiopian Highlands instant pure coffee.

The limited-edition brand of coffee is a special blend made from choice Arabica beans from Ethiopia, known for being the “birthplace of coffee”.

Ethiopian highlands in the Kaffa province enjoy a mild climate with “13 months of sunshine”, where coffee cherries take longer to ripen at the high altitudes, developing more complex flavours with a rich intensity.

The skillful and knowledgeable Davidoff Café sommeliers then carefully process and refine the coffee beans to achieve fine acidity and smooth taste that is coupled with a hint of Jasmine for a unique coffee experience.

“The brand has been known to take coffee to new heights,” said Davidoff Café exclusive distributor for Malaysia and Brunei, GBA Corporation Sdn Bhd general manager Mohan Alagappar.

“We are proud to prove this once again, and to continue to tantalise the taste buds of Malaysian coffee connoisseurs with our latest product.”

The Ethiopian Highlands blend is produced in limited quantities and is available only once a year to discerning coffee consumers.

The 100g bottle makes about 55 to 56 cups of coffee (based on the use of 1.8g coffee for each cup).

Davidoff Café Supreme Reserve Ethiopian Highlands is available at RM35.90 per bottle.

The brand’s other variants include; Rich Aroma, Fine Aroma and Espresso.

They are also available at retail outlets such as Cold Storage as well as independent supermarkets such as Ben’s Independent Grocer, Isetan and Jaya Grocer.

Tags / Keywords: Lifestyle, Central Region, Davidoff Cafe, Supreme Reserve, Ethiopian Highlands, Instant coffee, GBA Corporation Sdn Bhd

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