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Published: Monday February 3, 2014 MYT 12:00:00 AM
Updated: Monday February 3, 2014 MYT 6:37:10 AM

Looking elegant in cheongsam

The Miss Chipao 2014 finalists posing for a photo with Miss Malaysia Kebaya ambassador Eileen Chuah (in green).

The Miss Chipao 2014 finalists posing for a photo with Miss Malaysia Kebaya ambassador Eileen Chuah (in green).

IT’S not unusual to see beauty pageant contestants wearing evening dresses but beauties in traditional qipao definitely stand out.

Twenty girls from all over the country tried their luck at becoming the second Miss Chipao (Miss Cheongsam) during the fashion show held at Dataran Underground, Kuala Lumpur recently.

The girls strutted down the runway wearing colourful qipao from Emerald Brilliant.

The fashion show is one of the auditions organised by Miss Chipao (Miss Cheongsam) Malaysia 2014 (MCM 2014).

“The girls will not only be parading the beautiful designs of the qipao, but they will also be making their introduction to the industry,” said organising chairman Jason Hee.

He added that the contest was held to promote understanding and awareness of Chinese culture and tradition in multiracial Malaysia, in conjunction with the Chinese New Year celebrations.

Hee said they were not just looking for beautiful girls as Miss Chipao 2014 should also be intelligent.

“Throughout the competition, we will provide catwalk training and advise the girls on public speaking,” Hee said, adding that there would be no swimsuit or bikini modelling in the contest.

The grand finals will be held at the Concorde Hotel Kuala Lumpur on Feb 13, the eve of Chap Goh Mey and the last day of the Chinese New Year celebrations.

The Miss Chipao Malaysia 2014 pageant is one of MMK’s cultural-themed pageant series. The others are Miss Saree Malaysia, Miss Malaysia Kebaya and Miss Borneo Kebaya.

Tags / Keywords: Entertainment, Central Region, Miss Chipao Malaysia, Miss Cheongsam Malaysia, MCM 2014

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