AS A symbol of the magnificent steed set to usher in the year, Carlsberg is spreading good fortune with its Chinese New Year promotional campaign that will see more than 80,000 prizes in cash in the hands of lucky Carlsberg consumers.
As part of its campaign that kicks off on Dec 16, there are 30 cash prizes in Tier 1 worth RM8,888 each which will go to the lucky customer who finds a rearing Carlsberg horse image with an ‘A’ on the bottle cap liner from either a large bottle of Carlsberg, Asahi Super Dry or Danish Royal Stout at participating restaurants, food courts, hawker centres and coffeeshops.