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Friday October 11, 2013 MYT 12:00:00 AM
Friday October 11, 2013 MYT 7:49:17 AM
by kathleen michael
Persatuan Pemulihan Orang-Orang Cacat Selangor and Wilayah Persekutuan vice-president Datin Siti Ruhaini Mohd Yunus (third from left), Ayam Brand managing director Ting Seng Hee and Tunku Mu’Tamir with the top three winners of the cooking competition.
AYAM Brand, a household name in Malaysia for more than 120 years, wants to help people rediscover the great taste, convenience and nutritional benefits of fish through its “Tasty Fish, Healthy Diet” Community Care Campaign 2013.
Through its corporate social responsibility campaign, Ayam Brand will contribute a two-month supply of the brand’s products for the daily consumption of residents at 45 charity homes nationwide.
The campaign, now in its sixth year, is intended to provide more than 2,200 underprivileged children, disabled and the elderly with Ayam Brand sardines, mackerel, tuna, baked beans and other canned food products.
“This campaign aims to encourage more Malaysians to consume fish as part of a healthy diet,” said Ayam Brand chairman Tunku Datuk Mu’Tamir Tunku Mohamed.
It is hoped that these children will then make eating fish a part of their daily diet and enjoy the health benefits.
The finale of the nationwide campaign was held at Petrosains Twin Towers, Suria KLCC recently, with contributions made to welfare homes that included Rumah Sayangan, Persatuan Pemulihan Orang-Orang Cacat Selangor and Wilayah Persekutuan, Persatuan Rumah KIDS, Rumah Amal Cahaya Tengku Ampuan Rahimah (Ractar), Yayasan Sunbeams Home, Rumah Juara Petaling Jaya, House of Joy and Trinity Community Children Home Society.
The campaign was made livelier with the return of the Ayam Brand Junior Chef cooking competition.
“We want our charity campaign to inculcate good lifelong eating habits among the children but we also want it to be memorable and fun,” said Tunku Mu’tamir.
Themed “My Favourite Fish Dish’, the cooking contest, held on the same day, saw contestants preparing a simple fish dish using Ayam Brand products.
Diana Lee, 13, and Jessica Bahsan,16, of Yayasan Sunbeams Home took the first place with their tuna dish, which was aptly named “Unbeatable Tuna”.
Tags / Keywords:
Health, Central Region, Family & Community, ayam brand, ayam brand products, tasty fish, healthy diet, cooking competition, community care campaign, csr, klcc, petrosains, charity home
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