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Tuesday September 3, 2013 MYT 12:00:00 AM
Tuesday September 3, 2013 MYT 7:42:15 AM
by low lay phon
More to savour: Aaron Aziz (second from left) with (from left) Nestle Malaysia food business unit business executive manager Rosalyn Simba, consumer marketing manager Lam Pui Yuee and Khoo at the launch of Maggie Big Kari in Jalan Raja Laut, Kuala Lumpur.
MAGGI launched its latest product, Maggi Big Kari, in conjunction with the 56th National Day celebrations in Kuala Lumpur recently.
Visitors were treated to an exclusive sampling and took home 3,000 packs of the well-loved instant noodles.
Brand ambassador and local celebrity Aaron Aziz was present for a meet-and-greet session with fans at the launch of the product in Jalan Raja Laut.
The Maggi Big Kari promises bigger satisfaction, with 30% extra noodles, while retaining the same taste.
Nestle Malaysia communications director Khoo Khar Koon said they came up with the product based on feedback from customers.
“Many think that one pack is not enough to satisfy their cravings. However, two may be too much. Our solution was to come up with a bigger, value-for-money pack,” said Khoo.
He said Maggi Kari remained the best-selling flavour of the brand’s instant noodles even after 40 years.
“Most of us grew up with Maggi Kari noodles and have fond memories of having them, whether during our university days or for a simple and tasty meal with the family,” said Khoo, adding that both the young and old with hearty appetites would enjoy the bigger portion.
Maggi Big Kari will be available in peninsular Malaysia at RM5.50 per multipack of five.
Khoo said if response was good, the product would be then distributed to Sabah and Sarawak.
“If there is a demand, we will make bigger versions of the other flavours as well,” he added.
At the event, visitors were seen queuing up
to taste the new addition to the Malaysian classic.
Chan Chee Yean, 41, came to the city
for the National Day parade and decided to drop by at the launch.
“My children and wife love the flavour. It is a household name that all of us grew up with,” said Chan, who was accompanied by his wife Wendy and daughters, Jess, 11, and Anne, seven.
Another family of noodle-loving patrons were sisters Siti Nur Fatihah, Siti Nur Fadhilah and Siti Nur Hafizah.
“Our family loves Maggi Kari. The bigger pack is good news for us,” said 16-year-old Siti Nur Fatihah.
Tags / Keywords:
Central Region, Family & Community, Family & Community, Maggi, Maggi Big Kari
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