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Published: Wednesday August 28, 2013 MYT 12:00:00 AM
Updated: Wednesday August 28, 2013 MYT 8:19:57 AM

Food portal enters record book for feat

SHOPPERS at Sunway Pyramid celebrated a world record feat last weekend, when the longest line of nasi lemak bungkus was formed at the popular shopping mall.

The record was a first of its kind to enter the Guinness World Records, and involved Malaysia’s popular food wrapped in packets and used to create a line.

Volunteers and staff members of web portal HungryGoWhere began arranging the packets as early as 9am on tables placed around the rink.

“We chose nasi lemak because it is everyone’s favourite food and can be eaten at any time of the day, for breakfast, lunch, dinner or even supper,” HungryGoWhere Malaysia director Linda Foo said, adding that the event was held in conjunction with the official launch of its Malaysian website and mobile app.

She said the site was set up in Singapore about five years ago and had since become the food portal to refer to by those seeking a place to eat.

Foo said the introduction of HungryGoWhere to Malaysia was a move by SingTel to expand the brand beyond Singapore and to other parts of Asia.

“To-date, we have a million visitors to our Singapore site every month and the number is growing, especially when people rely on mobile and Internet services to look for a good place to eat,” said Foo.

Both the site and mobile app also feature reviews and recommendations on eateries submitted by the public.

Packets of nasi lemak were lined on tables set up at the ice rink in the Sunway Pyramid shopping mall.
Packets of nasi lemak were lined on tables set up at the ice rink in the Sunway Pyramid shopping mall.

Users of the mobile service can search, discover and locate the best dishes and food outlets around the country.

“Our site also relies heavily on user-generated content, where registered users can snap pictures of food places and write a review for the outlet or share what they have discovered with other users,” added Foo.

After six hours, Guinness World Records adjudicator Carim Valerio announced that the longest line of nasi lemak had set a record, with 11,315 packets used.

She then presented the much-awaited certificate to Singtel (Digital Life) chief executive officer Allen Liew, who represented HungryGoWhere.

“Setting a new record is about pushing the boundaries and raising the bar higher,” said Valerio.

The nasi lemak did not go to waste as about 7,000 packets were distributed to various organisations while others were given out to shoppers at the mall.

Tags / Keywords: Central Region


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