HOW does a café come to the decision of charging RM8.50 for a cappuccino? What determines that you have to pay RM169 for a handbag?
Addressing the RM169 handbag, Tan Zhiwei who works in the marketing department of an online fashion shopping site, says behind a price tag is a long story that not only include cost of raw material but the process of bringing the goods to the consumer.
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