FRESH off the successful integration of AIA and ING’s insurance businesses in Malaysia under one licence, life insurer AIA Bhd recently unveiled its new brand positioning, The Real Life Company, with the launch of a TV commercial depicting real life moments.
The TV commercial is part of an integrated campaign that utilises out-of-home, print, social media, on-ground promotions and public relations to reposition the brand, which has been in existence in Malaysia since 1948.
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