Theme park operators toy with fresh ideas as they eye bigger turnouts this year

THEME park operators will be flexing their muscles to attract visitors during this bumper holiday season. As it is, theme parks are already running special promotions and festivity-related activities to ensure they maximise business opportunities during the Chinese New Year holidays.

But more than just getting a slice of the holiday pie, local theme park operators are eyeing bigger turnouts this year, which would also undoubtedly help increase their revenues.