Adidas unveils new innovation for runners


New in the market: The new Ultra Boost shoes adidas hails as ‘the best shoe ever’.

ADIDAS has taken a bold new step in the Energy Running revolution with its newly launched Ultra Boost shoe, using Aramis’ 3D shape and surface measurement system to provide a fully adaptable running experience.

Adapting technology from high-tech industries in to everyday-living items has become more prevalent recent years and adidas’ Ultra Boost shoes employs the same technology as top engineering institutions like NASA, Boeing and BMW in measuring crash tests, vibration analysis and durability studies.

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