The vitamins market in China is expected to rise 5% to US$20bil in 2019, but it’s being eclipsed by traditional Chinese medicine (TCM) which is forecast to grow twice as fast.
CHINA’S much-hyped market for vitamins and supplements is facing a steep challenge from traditional remedies from ginseng to deer antler, even as the sector’s rise fuels billion-dollar deals and share price surges.
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