Cold brew coffee goes mainstream

Cold brew coffee rising... and iced tea sales are falling.

Previously just a hipster favourite, cold brew coffee is now catching on in the US with its smoother and more refreshing taste compared to iced coffee.

FOR US coffee shops, business usually cools down as the weather heats up. But as the latest craze, cold brew coffee, moves from a hipster infatuation to mainstream staple, that traditional seasonal pattern is unraveling.