Think long-term

Why a customer should buy from you is a question every business must keep in mind, says Yap.

YOU need to sustain a business for a few generations, and not just think about making a quick buck, says Kenny Yap Kim-Lee, executive chairman and managing director of Qian Hu Corp Ltd.

The integrated ornamental fish service provider, with business activities ranging from breeding dragonfish to farming, import-export to distribution of ornamental fish, recalls how putting all his ‘eggs in one basket’ got his company into a dire financial situation.