UEM Sunrise to continue offering new properties, especially those targeted at people who buy to live in and first-time buyers

Zadil, seen here with a model of Residensi 22 Mont Kiara, one of the projects the developer is in the midst of building.

Acting chief marketing officer Zadil Hanief Mohamad Zaidi, for one, believes there is opportunity in any crisis.

“The challenge is to offer something that meets all the needs of property buyers. Our target market is usually made up of owner-occupiers and first-time buyers,” he said at UEM Sunrise’s property gallery in Mont Kiara, Kuala Lumpur.