Senheng and AirAsia Big sign MoU to mutually enhance their loyalty programmes

Synergy: Lim and Bernard exchanging the Senheng Gift Card and AirAsia Big card to mark the signing of the memorandum of understanding.

SENHENG Electric (KL) Sdn Bhd and AirAsia Big have signed a new partnership that will allow the customers of both companies to enjoy more reward options.

The memorandum of understanding (MoU) signed by the two companies would allow the electronic chain’s Plus One members and members of the airline’s loyalty programme, AirAsia Big, to freely opt for either shopping or flight rewards.