Local’s the way to go

1 Ashdown says locally-produced products are not subjected to currency fluctuations or delays at sea.2 The company wants to offer the best products at the best price for its customers by cutting out the cost of middlemen.3 Fresh fruits and vegetables currently constitute 33 of total monthly sales in GCH Retail stores.4 Their O’Fresh vegetables from Ipoh are cut and shipped overnight and put on sale the very next morning.— Photos: S.S. KANESAN

GCH Retail, which runs Giant and Cold Storage among others, is focusing on local products to ensure freshness, cut down on costs and support the local economy. RUBY LIM reports.

IN its continuous effort to support the local economy and provide quality fresh produce to customers, GCH Retail Malaysia Sdn Bhd (GCH Retail) is expanding its initiative of sourcing locally.