The challenges of scaling in South-East Asia

The differences in language, culture, currency and regulations in Asean will pose a big challenge to entrepreneurs who will need to adapt their product offerings and message accordingly.

Asean is a burgeoning but fragmented market, and entrepreneurs who want to succeed will need to tailor product and message accordingly.

Last month, at the 1Asean Entrepreneurship Summit that was held on March 19 to 21, I had the pleasure of meeting many aspiring Asean entrepreneurs, as well as the opportunity to moderate an interesting discussion on “The Challenges of Scaling in South-East Asia.”