SSF has grown into a living concept store offering licensing rights

Conviction: Yong believes that quality and excellence in product design are what attract customers.

SSF SDN BHD has bloomed from an ordinary artificial flower shop into one of the best living-concept stores and home-solutions providers in the country, growing from a single showroom to 18, with up to 350,000 sq ft in retail space.

Today, not only does the company have strong support from business partners such as cafes, interior designers and florists, it also offers licensing opportunities.