Apart from the southern neighbours, customers from Malacca, Kuala Lumpur, Negri Sembilan and Perak are willing to drive hundreds of kilometres to sample the murtabak.
Stall proprietor Muhamad Najib Mustaffa, 41, claims that his murtabak is tasty and unique compared to others sold in Johor Baru because it was made with cheese specially brought in from Kuala Lumpur.
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