Crystal-clear campaign

(From left to right) World Vision Malaysia chief executive officer Datuk KJ Abraham, ambassador Francissca Peter and local celebrities Yise Loo, Alvin Chong and Candy Ice placing the bottles of dirty water into the spaces on the stage as part of the launch gimmick. Launch of the Together For Every Child campaign by World Vision Malaysia at IOI City Mall, Putrajaya.

DO NOT be alarmed if you happen to see someone you know carrying around a bottle full of muddy water — they are simply highlighting what millions of underprivileged children worldwide have to go through every day.

They are also taking part in World Vision Malaysia’s (WVM) latest fundraising campaign, Together For Every Child (TFEC) .