French beer campaign celebrates work-life balance with a mid-week break


What a way to de-stress: (Front row, from second left) YouTuber Dan Khoo, radio deejay Linora Low, Andersen and comedy blogger Ernest Ng with the other participants at the event.

WEDNESDAY might just be another average working day for most of us but for Kronenbourg 1664, it is a day to celebrate work-life balance and the French way of life.

The French premium beer brought urbanites fun and excitement through its nine-month Kronenbourg 1664 Wednesday campaign, celebrating Wednesday as the official mid-week break and giving people a reason to end work punctually to enjoy pints of its brew.

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