The American designer has also announced a pop-up store in Dubai with a special interactive social media aspect.
If you're a follower of the Michael Kors brand's Instagram account you might have noticed a new #InstaKors hashtag cropping up. It's part of a new project which will allow you to sign up with your e-mail and Instagram handle and have the brand send you an e-mail with a shoppable link every time you 'like' something. It's a tactic that was also unveiled by Marc Jacobs earlier this month.
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