Kendall Jenner to model for Estee Lauder

Kendall Jenner blazing the runways for (from left) Tommy Hilfiger, Chanel and Sonia Rykiel. -- AFP pics

Nineteen-year-old Kendall Jenner was unveiled as the latest face of Estee Lauder over the weekend, but what's behind her sudden rise?

American model Kendall Jenner, who is part of the Kardashian family that is famed for their reality TV show, will star in a new campaign for beauty brand Estee Lauder and was shot on the back of a motorbike for the print images. There's also a two-minute film which explores Kendall's relationship with the brand and her pleasure at becoming "a part of this family".