Home > Lifestyle > Women > Fashion
Thursday August 7, 2014 MYT 2:15:00 PM
Thursday August 7, 2014 MYT 3:06:35 PM
The watch brand is launching a new line of colourful models sized to fit women.
G-Shock has revealed the first details of a new women’s line, the S Series, set to arrive in September. Smaller than the classic G-Shock models, the new GM1-S110 and the GMD-S6900 styles will feature updated colours and prints.
The former, available in six colours, boasts LED backlight function, five alarms, stopwatch, timer and word clock. The latter comes in nine colours and has an EL backlight, three alarms, a countdown timer, and 48-city world time.
“This is the first time in the brand’s 31-year history that a series of models have been designed specifically for female consumers,” said David Johnson, vice president of Casio North America. “We’ve reduced the case size and strap of our two most popular models for a more comfortable fit and created colour patterns that are geared towards fashion forward female,” he added.
The ad campaign and short film for the new collection was shot by up-and-coming photographer Maciek Kobielski and stars Danish model (and Victoria’s Secret star) Josephine Skriver. — AFP Relaxnews
Tags / Keywords:
G Shock, Casio, S Series, Watch, Fashion
Casio’s electronic magic
Casio Malaysia opens its doors
Marco Holdings sees 10.5m shares traded off-market
Take pro photos with ease
Iconic watch marks anniversary with new store
Russian DJ spins it up in the heart of Kuala Lumpur
RM450mil movie theme park to be ready soon
Beauties add colour and excitement to Miri
Foreign troupes to add colour to cultural festival
Musical group proves that Malaysia has ample talent
40,000 expected to kickstart fest
FBI pay too low to attract cybercrime fighters
Doyle doing well in Denver, hopes for Ireland call
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)