Home > Lifestyle > Women > Fashion
Saturday August 2, 2014 MYT 4:00:00 PM
Saturday August 2, 2014 MYT 10:36:48 AM
The collections come in different styles including “skinny” and “super-skinny”.
The American company that helped to popularise the shapewear trend has moved into the world of denim with a new jeans collection.
Spanx has unveiled its debut “premium denim collection”, a line of denim pants packed with “patent-pending fabric and slimming patterns” designed to shape up your silhouette.
“Denim is a staple in every woman’s wardrobe, I wear jeans all the time, but there are so many things about them that I wish were different,” said Spanx founder Sara Blakely.
So change them she did. The two jeans styles she created are designed to make thighs look thinner and your legs look longer, and the pockets have also been strategically placed to give you a perkier posterior.
The “Slim-X” comes in three styles (skinny, straight, and super-skinny) and features the classic five-pocket pattern and special shaping features including Triple Thread Technology. The “Signature” (in skinny and straight) has a flat waistband and a zip on the side to draw the focus away from the tummy.
Both jeans come in a number of different washes, and are available online and in Spanx’s US retail locations. The collection will arrive in Europe in October when it hits stores in Britain.
The slimming jeans market has been booming over the past decade, with brands like NYDJ (Not Your Daughter’s Jeans, founded in 2003) leading the way. — AFP Relaxnews
Tags / Keywords:
Fashion, Spanx, Jeans, Denim
F1 drivers Lewis Hamilton and Nico Rosberg on the fashion podium
Bulgari is all about perfect timing
Look like cool clones with Hot Topic’s new 'Orphan Black' line
Trend watch: Tokyo men and their über stylish ways
Stylish soiree at The Star
A bride for all seasons
Star2 monthly challenge: Can coconut milk or beer give you thicker hair?
Something special for mum and dad from Kens Apothecary
Nestlé rewards consumers with biggest promotion ever
The great South Australian adventure
Living away from Malaysia can trigger a lot of different longings
Amazing ‘cruise-capade’ in Hong Kong
New Zealanders dominate World Cup team of the tournament
A book on historical progress of Kelabit community
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)