Home > Lifestyle > Women > Fashion
Friday July 18, 2014 MYT 1:45:00 PM
Friday July 18, 2014 MYT 7:15:20 PM
The New York City-based designer Tory Burch is the latest to take on the luxury wearables market with a fun collaboration with the fitness tracking firm Fitbit.
Announced earlier this year, Tory Burch has revealed the final fruits of her collaboration with Fitbit on a new designer approach to wearable fitness trackers.
The three models, which can be ordered via toryburch.com and fitbit.com/us/toryburch, are designed to accomodate the Fitbit Flex, which is sold separately from the luxury accessories. The line-up includes silicone printed bracelets in a choice of blue or pink, a brass fret pendant necklace and a brass hinged bracelet.
The Flex tracks your steps taken, distance traveled, calories burned, active minutes and sleep. It can be used with both iOS and Android devices and syncs wirelessly via Bluetooth 4.0.
It’s the latest attempt to unite fashion and function in a rapidly growing wearable technology market. Apple is reportedly readying its long-rumoured iWatch (which has seen the company hire former Burberry CEO Angela Ahrendts and former Yves Saint Laurent boss Paul Deneve), while Barneys recently announced that it would be teaming up with Opening Ceremony, Intel and the Council of Fashion Designers of America on a new smart bracelet out later this year. — AFP Relaxnews
Tags / Keywords:
Fashion, Tory Burch, Fitbit, Wearables, Fitness Tracker
Products of fresh young minds
Fitbit Surge: Get fit with the Surge
Spotlight on spa fashion
Threads of innovation
Showing off their creativity through batik
Bon Odori festival thrills crowd with folk dances and fireworks
Star ePaper surpasses 100,000 mark
Charming palm-inspired bling
Tell us your stories
High living in the great outdoors
A look at the Indian Muslim community in inner city
Festive spirit of sharing
Dr M refuses to comment on 1MDB
Researcher says can hack GM's OnStar app, open vehicle, start engine
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)