Home > Lifestyle > Women > Fashion
Friday July 18, 2014 MYT 1:45:00 PM
Friday July 18, 2014 MYT 7:15:20 PM
The New York City-based designer Tory Burch is the latest to take on the luxury wearables market with a fun collaboration with the fitness tracking firm Fitbit.
Announced earlier this year, Tory Burch has revealed the final fruits of her collaboration with Fitbit on a new designer approach to wearable fitness trackers.
The three models, which can be ordered via toryburch.com and fitbit.com/us/toryburch, are designed to accomodate the Fitbit Flex, which is sold separately from the luxury accessories. The line-up includes silicone printed bracelets in a choice of blue or pink, a brass fret pendant necklace and a brass hinged bracelet.
The Flex tracks your steps taken, distance traveled, calories burned, active minutes and sleep. It can be used with both iOS and Android devices and syncs wirelessly via Bluetooth 4.0.
It’s the latest attempt to unite fashion and function in a rapidly growing wearable technology market. Apple is reportedly readying its long-rumoured iWatch (which has seen the company hire former Burberry CEO Angela Ahrendts and former Yves Saint Laurent boss Paul Deneve), while Barneys recently announced that it would be teaming up with Opening Ceremony, Intel and the Council of Fashion Designers of America on a new smart bracelet out later this year. — AFP Relaxnews
Tags / Keywords:
Fashion, Tory Burch, Fitbit, Wearables, Fitness Tracker
Vibrant show of Malaysian talent
More in store for MFW 2015
Stylish night out for technology
Budding designers off to a flying start
I dream of financial freedom
Musicians and beginners can create better music with these apps
Artists capture the feelings of survivors on canvas
Beverage brand hosts carnival-themed gathering in KL shopping centre
Tasting the finer things in life
Visitors get free checkups at wellness campaign
TalentCorp turns Malaysia’s brain drain to brain gain
US appeals court asked to halt NSA phone spying programme
Adebayor excluded from Spurs' Europa League squad
Firm awarded 35-year waste management concession
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)