Home > Lifestyle > Women > Fashion
Thursday April 17, 2014 MYT 1:35:00 PM
Thursday April 17, 2014 MYT 1:39:44 PM
The Brazilian supermodel is the brand’s first global spokesmodel.
Spanish apparel brand Desigual is celebrating its 30th anniversary by hiring world class supermodel Adriana Lima.
Known across the globe for her striking eyes and impressive curves, the Brazilian supermodel has just become the first global spokesmodel for the colourful ready-to-wear brand.
The tie-up does not come as a surprise, as the 32-year-old model walked the runway for Desigual in July 2013 during Fashion Week in Barcelona, Spain. Announcing the news, the brand declares that it sees Lima as the embodiment of its slogan “La Vida es Chula” (“life is cool”).
“Adriana will be an excellent la vida es chula ambassador because she reflects our values and represents Desigual women who are confident, optimistic and full of life. Our goal is to have all women in the world identify with our philosophy,” said Borja Castresana, Desigual marketing director.
The Victoria’s Secret Angel will be the face of Desigual during the Spring-Summer 2014 and Fall-Winter 2014-2015 seasons. The first campaign will be launched on April 20 in Spain, France, Germany, Italy, Austria and Belgium.
Just shy of her 33rd birthday, Adriana Lima has posed for some of the world’s most renowned fashion photographers and starred in campaigns for countless fashion and beauty brands, including Maybelline, Loewe, Donna Karan, Miu Miu and of course Victoria’s Secret. — AFP Relaxnews
Tags / Keywords:
Women, Fashion, Desigual, Supermodel, Adriana Lima
'Bjork' retrospective at MoMa dazzles the imagination
Beauty trends and looks from Milan Fashion Week
Soon you can get Lemaire clothes from Uniqlo
South Korean stars take on luxury fashion brands
Mamma's boys: Dolce & Gabbana spread the love on runway
Reviewed! 'Focus', 'The SpongeBob Movie: Sponge Out Of Water'
New Finas director-general aims to take film industry out of traditional sphere
Good behaviour guide on flight
Come have a dram or two at 'The Heart Of The Run' whisky fest
Dashing through Portugal with a Spanish ending
Making professional accountancy cool
Japan, North Korea could resume abduction talks this month - Nikkei
Mandarin Oriental says credit card systems compromised in cyber attack
Nominate your favourite curry laksa eatery by March 10
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)