Fashion

Published: Wednesday April 16, 2014 MYT 12:00:00 AM
Updated: Wednesday April 16, 2014 MYT 10:25:39 AM

Style reborn from saved and salvaged items

Heavily embellished peeptoe booties from the H&M Conscious Exclusive Collection.

Heavily embellished peeptoe booties from the H&M Conscious Exclusive Collection.

Featuring H&M's Conscious collections.

Reused garments do not bring up thoughts of quality, much less luxury, but after looking at two stylish collections from H&M, you definitely get a different impression.

H&M’s campaign last year saw customers bringing in bags of their pre-loved apparel in exchange for cash vouchers. Each item was then unravelled with the yarn, beads, sequins and other details, salvaged.

These saved items are then used to create new sheets of material and designs for clothes, shoes and accessories.

The Conscious collection contains key fashion pieces, each made from materials that are more sustainable, such as 100% recycled cotton, Tencel® and hemp.

Amber Valetta in H&M Conscious Exclusive dress and shoulder accessory.
Amber Valetta in H&M Conscious Exclusive dress and shoulder accessory.

Meanwhile, for the Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.

The dramatic and intricately detailed pieces in the Conscious Exclusive collection show what can be done with more sustainable materials, taking a mix of flamenco and bohemia as inspiration. Both collectopms feature supermodel Amber Valetta.

Inspired by the Spanish matador, an ivory cropped jacket with heavy gold embroidery embellishments.
Inspired by the Spanish matador, an ivory cropped jacket with heavy gold embroidery embellishments.

> The H&M Conscious and Conscious Exclusive collections will be available at all H&M stores worldwide and online from April 10.

Tags / Keywords: Women, Lifestyle, fashion, recycled, womens

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