Home > Lifestyle > Women > Fashion
Wednesday April 9, 2014 MYT 2:15:00 PM
Wednesday April 9, 2014 MYT 2:20:25 PM
The Swedish denim brand heads to the City of Lights.
Swedish denim brand Cheap Monday is celebrating the launch of its first store in the French fashion capital with a special capsule collection.
Cheap Monday is opening its debut Paris store, located in the hip Marais district, on April 11. Alongside the main collections, the boutique will also stock a capsule line designed to celebrate the opening featuring men’s and women’s jeans, skirt, jacket, shirt, and T-shirts.
Limited edition accessories also include bags, knits and a scarf. All feature a cheeky twist on some of the city’s most iconic characters: the Mona Lisa and Jeanne d’Arc.
“Since we are opening a store in the fashion capital of the world we thought what better inspiration than Paris itself? Mind you, it’s from a tourist perspective and for us, the Mona Lisa, that comes to mind first. And ‘non!’ as answer to the question ‘Do you speak English?’,” explained Ann-Sofie Back, the brand’s creative director.
Founded as a vintage outlet in Stockholm in 2000 by Arjan Andersson and Adam Friberg, the label developed its own denim and clothing lines and was later bought up by Swedish “fast fashion” giant H&M.
The brand is now present in 35 countries with around 2,000 sales points and its own Cheap Monday stores in London, Copenhagen and Beijing. In February the brand opened its second Cheap Monday store in China in Shenyang. — AFP Relaxnews
Tags / Keywords:
Lifestyle, Cheap Monday, Denim, Fashion, Paris, Swedish Brand
Vibrant show of Malaysian talent
More in store for MFW 2015
Stylish night out for technology
Budding designers off to a flying start
I dream of financial freedom
Musicians and beginners can create better music with these apps
Artists capture the feelings of survivors on canvas
Soft skills for fresh graduates
Savour four versions of this traditional dish
Penang hawker food at half price for breakfast and lunchtime
TalentCorp turns Malaysia’s brain drain to brain gain
Committee to tackle crime in the silver state
Hundreds of migrants protest at Budapest station, want to go to Germany
‘Outsider’ Seng Zoe in line to make Malaysia’s world juniors team
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)