Fashion

Published: Wednesday March 19, 2014 MYT 12:00:00 AM
Updated: Wednesday July 2, 2014 MYT 12:13:47 AM

Monki-business: Street chic and prints

Something quirky is coming to our shores soon with the arrival of Scandinavian brand, Monki.

FASHION brand Monki will be opening its first Malaysian store this Spring at the Nu Sentral shopping mall in Kuala Lumpur.

Since lits launch in 2006, Monki has quickly gained recognition for their distinctive street-chic collections and original prints. Today, the brand has more than 80 stores in 11 markets across Europe, Japan, Hong Kong and mainland China.

“This is an incredibly exciting opportunity for Monki, and a fantastic way for us to continue to grow within the Asian market,” says chief operating officer Lea Rytz Goldman.

“We truly look forward to sharing our fashion and imaginative store concept with our new Malaysian customers.”

Stand out: Stripes and prints for a dizzyingly interesting look.
Stand out: Stripes and prints for a dizzyingly interesting look.

The 240sq m store will feature a fresh new take on the award-winning “Sea of Scallops” concept, which received a flattering nomination at last year’s WGSN Global Fashion Awards, along with the brand’s Spring/Summer 2014 collection.

“Our Spring/Summer collection is filled with Monki’s usual mix of street wear inspired pieces in the season’s hottest trends,” says head of design, Caroline Carlryd. “We’re exceptionally proud of our prints this season and cannot wait to share them with even more Monki girls!”

Those who are looking for more updates on opening day activities and further plans within Asia should make sure to follow Monki’s official Facebook and Instagram pages.

Prints paired with a solid colour.
Prints paired with a solid colour.

Tags / Keywords: Women, Lifestyle, fashion, women, nu sentral

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