Fashion

Published: Wednesday February 12, 2014 MYT 12:00:00 AM
Updated: Wednesday February 12, 2014 MYT 7:32:16 AM

Edgy everyday style

A strong partnership between an online fashion retailer and a Malaysian brand makes trendy ready-to-wear attire more easily accessible to customers.

ONLINE fashion retailer FashionValet has teamed up with popular local brand PU3 as part of their Designer <3 FV Series, an initiative introduced last year to create original and trendy ready-to-wear clothing lines exclusively for the website.

PU3 <3 FV is the fourth collaboration for the multi-brand website, which for over three years has worked at giving local designers a platform to bring their brands to customers. FashionValet offers apparel, accessories and beauty products from a wide variety of local and international brands.

The PU3 <3 FV collection bears PU3’s signature trademark panels.

“PU3 was one of the first few labels to join FashionValet when it first launched in 2010, so this collaboration is close to our hearts,” said FashionValet managing director Vivy Yusof.

The brand is known for their edgy and sophisticated aesthetic, garnering a strong following from local celebrities, who regularly wear PU3’s creations to red carpet events.

“I have always been inspired by women who are strong, confident and comfortable in their own distinct style – women who are daring, yet refined. I consider myself fortunate that I get to meet so many amazing, strong women in my line of work and that inspires me. It fuels imagination and that translates into my designs,” said PU3 designer and owner, Putri Azalea Ramli.

The PU3 <3 FV collection will also bear PU3’s signature trademark panels, and with a colour palette that combines dark and daring shades with soft and dusty tones, it is all about balancing the strong and soft in a woman.

> The collection comprises tops priced between RM299 and RM399. It is now available exclusively at www.fashionvalet.com.


Tags / Keywords: Lifestyle, fashion, FashionValet, PU3, online retailer, Malaysian brand

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