Fashion

Published: Wednesday February 5, 2014 MYT 1:35:00 PM
Updated: Wednesday February 5, 2014 MYT 1:43:59 PM

Selena Gomez to reveal Adidas NEO collab via selfie videos

Selena Gomez for Adidas NEO Label.

Selena Gomez for Adidas NEO Label.

Find videos and win prizes.

AMERICAN singer and actress Selena Gomez is due to launch her Spring/Summer 2014 line with Adidas NEO on Feb 12. In the meantime, the brand has revealed, she will offer up sneak peeks of the collection through a series of self-shot films to be posted online over the coming week.

Called #NEOsneakpeek, the campaign will see a new film released daily beginning on Feb 5, with each offering a preview of pieces from the collection and giving insight into Gomez’s inspirations as guest designer for the label.

Fans will be able to find the videos – each of which will be live for just 24 hours – using clues posted at  twitter.com/selenagomez and http://www.twitter.com/adidasneolabel twitter.com/adidasneolabel.

Those who uncover the videos will have the chance of winning items from the range, and when the campaign ends on Feb 12 with the launch of the full range, a Twitter contest will give one fan the chance to meet Gomez.

Selena Gomez, now 21, was announced as the face of the youth-oriented NEO label in 2012, and in July she launched her first collection with the label, including 53 pieces all designed for teenage girls.

Claire Midwood, Vice President of the Adidas NEO Label, calls the latest line “a rebellious collection”.

The line will be available on adidas.com, in NEO stores and in other retailer locations around the world. – AFP Relaxnews


Tags / Keywords: Lifestyle, Selena Gomez, Adidas, NEO label

advertisement

  1. Malaysia's seahorses finally get the right kind of love
  2. This Tiger’s still roaring
  3. Christians congregate to mark occasion with readings and hymns
  4. World Book Day: What is your favourite book fix?
  5. Are you sleep-deprived?
  6. Alternative treatments for dengue fever
  7. Malaysia’s own master photographers
  8. Cycling in Japan: Touring the city of Tokyo while surviving on budget meals
  9. London salon mocks Kim Jong Un's 'bad hair', N.Korea not amused
  10. Prada announces creative writing contest with RM22k cash prize

advertisement

advertisement