Fashion

Published: Tuesday February 4, 2014 MYT 12:25:00 PM
Updated: Tuesday February 4, 2014 MYT 12:31:21 PM

Sass & Bide 360 degree campaign integrates e-commerce

‘Freetown’ has models and circus performers together.

THE Australian brand Sass & Bide has revealed a new shoppable and interactive Spring-Summer campaign titled “Freetown”.

Photographed by New York City-based Aussie Terry Gates, the Sass & Bide images star Brazil-born model Aline Weber, who has recently appeared in campaigns and lookbooks for APC and Max Mara among others.

Shot in an industrial loft space packed with vintage boxes and furniture, a lavish Turkish carpet and a quirky stuffed mallard duck, there’s also something of a circus cast of performers including cheeky kids, strong men, and contortionists.

Weber appears 40 times in different looks, all stitched together to look like she’s been cloned. You can take a full 360° tour around the space using your mouse and keyboard, and click on individual looks to shop them straight away.

Check out the site: http://freetown.sassandbide.com/ – AFP Relaxnews

Tags / Keywords: Lifestyle, Sass Bide

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