Fashion

Published: Wednesday January 29, 2014 MYT 4:50:00 PM
Updated: Wednesday January 29, 2014 MYT 4:55:42 PM

DKNY gets football fever

The New York fashion brand teamed up with rapper A$AP Rocky for a supermodel-packed, NFL-themed new campaign film.

AHEAD of Sunday’s Super Bowl, fashion label DKNY has released a new Spring-Summer 2014 video. Soundtracked by A$AP Rocky’s Fashion Killa (which namedrops plenty of fashion legends, including Donna Karan herself), a cast of British models appear in Times Square wearing American football inspired cropped DKNY jerseys.

Burberry faces Jourdan Dunn and Cara Delevingne star alongside Eliza Cummings and Rocky, with the brand inviting fans to tweet their own “draft” choices with the #DKNYDRAFT hashtag. A shoe-in for social media darling Cara surely?

In fact rapper A$AP Rocky is fast becoming something of a fashion star in his own right, regularly appearing front row at shows for Christian Dior, Alexander Wang and Raf Simons, among others.

DKNY has also created a special “draft” section on its site with the campaign content and the collection ready to shop. – AFP Relaxnews

Check out the film at http://youtu.be/qBGEgg7qEUU

Tags / Keywords: Lifestyle, DKNY, American football

advertisement

  1. Kawaii! Babymetal, teenage girls with a love for metal music
  2. Stay informed and involved to keep your children safe in the online world
  3. 'The Wind Rises' is an unusual choice of material for award-winning Hayao Miyazaki
  4. Blame the elders: Study suggests laziness could be hereditary
  5. There is no such thing as being 'too young' to get a heart attack
  6. Malaysian singer Najwa Mahiaddin and her New York state of mind
  7. The Wind Rises
  8. Local Broadway-inspired musical 'The Rising Son' is high on values
  9. World's #1 blader Richie Eisler travels the world for work
  10. This Tiger’s still roaring

advertisement

advertisement