Published: Friday January 3, 2014 MYT 6:05:00 PM
Updated: Friday January 3, 2014 MYT 6:24:34 PM

Max Mara launches eco-line

Sustainable attire in the new collaboration between Max Mara and Saluzzo Yarns.

Sustainable attire in the new collaboration between Max Mara and Saluzzo Yarns.

ITALIAN fashion brand Max Mara has teamed up with eco-fabrics company Saluzzo Yarns for a new four-piece collection priced from US$220 to US$700 (RM720 to RM2,300) and available in the brand’s stores around the world from this month onwards.

Titled Weekend Max Mara, the new line features four garments produced from recycled fabric.

“We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian,” Max Mara Group fashion director Laura Lusuardi told WWD.

The pieces include a flared trench coat, a collarless jacket, a T-shirt and a pencil skirt. All are constructed in Saluzzo Yarns’ “Newlife” fabric, an antibacterial, UV-resistant and breathable fabric made from recycled fibres sourced from plastic bottles collected in Northern Italy.

The entirely mechanical recycling process also saves water and electricity, and reduces carbon emissions.

Weekend Max Mara houndstooth print top.

Aesthetically, it’s standard Max Mara with bold houndstooth patterns in both blown-up and shrunk-down versions. The fashion brand has also installed 11,000 rooftop solar panels to create green electricity for its factories. – AFP Relaxnews

Tags / Keywords: Lifestyle, Max Mara, fashion line, eco fabrics, Saluzzo Yarns, recycled, environment, Weekend


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