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Wednesday October 23, 2013 MYT 2:57:00 PM
Wednesday October 23, 2013 MYT 3:16:16 PM
DKNY hits Times Square to shoot latest celebrity-studded campaign
NEW York based fashion label DKNY treated passers-by in the city’s famous Times Square to a sneak preview of the brand’s next campaign, which was shot in the middle of the busy thoroughfare.
Snapped by Swedish photographer Mikael Jansson, the campaign shoot featured an all-British trio of girls: Cara Delevingne, Jourdan Dunn and Eliza Cummings.
On 45th and 46th streets between Broadway and Seventh Avenue, the set featured classic New York City yellow cabs spraypainted with colourful graffiti, with the three models posing both on top of and around the taxis wearing the graphical DKNY Spring 2014 collection.
Skater Dylan Rieder also appeared on set wearing a slick black DKNY bomber jacket alongside hip-hop star and fashionista A$AP Rocky, who drops references to Damir Doma, Raf Simons, Lanvin and Balmain in his song Fashion Killa. Something of a favorite for the brand, Rocky also recently performed at the DKNY 25th birthday party. After the shoot, the ever obliging Delevingne posed with fans and took photos.
The brand has previously used the central Manhattan location for its Resort 2014 shoot featuring singer Rita Ora. – AFP Relaxnews
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Lifestyle, DKNY, fashion, Cara Delevingne, New York City
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