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Thursday September 26, 2013 MYT 6:40:00 PM
Thursday September 26, 2013 MYT 6:54:22 PM
It's been incredibly rewarding to be on the other side of fashion for a change,' says Behati Prinsloo. – Reuters
The Victoria’s Secret star is the latest model to unveil her own premium denim collaboration.
HIP Los Angeles-based denim brand THVM has signed a deal with Namibian model Behati Prinsloo for a 16-piece collection which will include T-shirts, leggings and outerwear alongside the jeans.
Prinsloo got to work alongside the label’s creative directors Brian Kim and Olga Nazarova, helping to pick out colours, shapes and fabrics for the collection.
“It’s been incredibly rewarding to be on the other side of fashion for a change,” the 24-year-old Victoria’s Secret star explained to WWD. “Instead of simply giving character to clothing in images, I’ve been involved in the creation of this line from the beginning. I feel that the collection is intrinsically representative of my own personal style: effortless, versatile, simple, and most importantly laid-back.”
Wholesale prices for the Spring 2014 collection range from US$48 to US$210 or RM150 to RM675 (expect retail prices approximately two to three times more) and will be available at THVM stockists around the globe (the brand is currently sold in multibrand stores in the United States, Canada, France, Italy, Japan, Hong Kong and Australia, as well as online).
Prinsloo, who’s the fiancee of American singer Adam Levine of Maroon 5, is the latest in a series of models to launch denim lines. Earlier this year, Karlie Kloss launched a capsule collection with Frame Denim of specially cut jeans for tall girls, while Freja Beha Erichsen’s collection with denim label Mother launched on Sept 16. – AFP Relaxnews
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