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Sunday August 18, 2013 MYT 12:00:00 AM
Sunday August 18, 2013 MYT 8:31:45 AM
FOR Fendi’s Fall-Winter 2013/2014 season, the brand sought to celebrate the love between Fendi and Rome with a very feminine campaign evoking a chic and modern Roman holiday, according to Karl Lagerfeld, who shot the campaign.
The advertising campaign and collection pay homage to Fendi’s DNA, to the richness and the highest standards of craftsmanship, to Fendi furs sublimated by innovative craftsmanship and technology and to the opulence and timelessness of Rome, the eternal city.
Named “Roman Skyline”, the campaign features two of the most significant and iconic models of the moment, Cara Delevingne and Saskia De Braw, perfectly embodying the spirit of the collection and the forthcoming Fendi woman season.
The models are shot in very feminine and sophisticated poses with a stunning skyline of Rome in the background, its Domes, its history told through aristocratic buildings and monuments crossing time and centuries and with its lights, indeed unique and unrivalled in the world.
The magnified opulence of rare and precious manufactures, the 3D fur embroidery, the femininity and cutting-edge of the clothes – often rounded, geometrical, architectural – the natural hair and make-up, everything combines to create a spectacular set of incredibly contemporary images.
Also starring in these shoots are Fendi’s revisited iconic bags and the new Selleria, which takes its name from the number of hand-sewn stitches (for example the Adele 1328, Anna 1322, Peekaboo 1584).
“We are delighted on this truly extraordinary campaign, shot by Karl Lagerfeld. It clearly shows our roots and Fendi’s remarkable creativity and savoir-faire”, said Fendi chairman and CEO Pietro Beccari.
The campaign, comprising 13 single and double-page visuals, as well as specific ones for sunglasses and textiles, will break in the August 2013 issues of worldwide magazines.
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